"Many law firms pay for their attorneys to attend conferences and networking events so that they can potentially meet people and businesses that might seek out the law firm for legal services. Other law firms spend significant sums on marketing so that they can advertise the shop to different audiences. In my experience, law firms sometimes do not spend enough resources on entertaining existing and potential clients, and this can be a fun way to work on business development."
"When I opened my own practice, I tried to be more creative about entertaining clients with the hope of originating additional business. For instance, I would often take a client out for lunch or dinner if we had a victory that was worth celebrating. Perhaps the best idea my firm implemented to develop new business was to buy dozens of tickets to various sports games in our area."
Law firms commonly invest significant funds in business development through conferences, networking events, and marketing aimed at attracting new clients. Many firms underinvest in entertaining existing and prospective clients, which can be an effective and enjoyable business development tool. In some firms partners occasionally entertain clients with meals, golf outings, or poker nights, but such entertaining often remains an afterthought. A small firm implemented more creative client entertainment, including celebratory lunches and purchasing dozens of sports-game tickets to invite clients. The tickets represented a substantial expense and required time and energy, but proponents argued a single new client would justify the cost, and attending games proved enjoyable.
Read at Above the Law
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