As Meta shifts its approach to content moderation, Channel 4 is emphasizing the importance of fact-checking, launching a guerrilla ad campaign to assert its credibility.
Channel 4's bold move, parking a van with a digital billboard outside Meta's London HQ, highlights its commitment to factual journalism amid Meta's changes.
Katie Jackson, Channel 4's chief marketing officer, stresses that 'Truth builds trust,' emphasizing the significance of trust in the current media landscape.
Meta's new community notes system invites users to verify information, which raises questions regarding the reliability compared to Channel 4's established fact-checking process.
Collection
[
|
...
]