Backing science is a winning formula. Independent, board-certified practitioners endorsing products represents the gold standard in consumer trust.
Consumers appreciate ironic campaigns reflecting current scepticism. Brands like Cerave and Elf mock beauty trends to deepen consumer connections.
Dermatology influencers like Dr. Jenny Liu and Dr. Andrea Suarez are crucial for brand promotion. Clinique and Puig also emphasize dermatologists in marketing strategies.
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