Norma has extensive leadership experience and a proven ability to elevate global brands through creative storytelling and strategic amplification, Hennike said in a statement.
Carhartt has cemented its garments as a staple wardrobe choice among laborers, rappers, streetwear heads, and everyday dads alike.
Since its inception in 1889, providing high-quality overalls for railroad workers, Carhartt has embraced its crossover into fashion while prioritizing laborers.
The company has also driven growth through collaborations with brands like Converse, Nike, and Vans, strengthening its cultural relevance.
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