The Cannes Lions Festival has transformed from a social event to a center for major industry moves, attracting diverse executives to discuss strategies, media, AI, and more.
Executives from various sectors beyond advertising, such as Nvidia's global agencies lead, now actively participate in the festival to exchange insights and explore commerce optimizations.
Reckitt Benckiser's diverse team attending the festival, including marketing, sustainability, analytics officers, reflects the festival's broadened audience encompassing CMOs, CIOs, creators, data scientists, and more.
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