Users increasingly rely on TikTok's search engine over Google and YouTube, citing faster access, avoidance of long videos and ads, and more authenticity in content.
Generation Z notably prefers TikTok's search engine, with almost one in 10 choosing it over Google's, as TikTok offers personalized recommendations and real-time search trends.
TikTok's fast video format and easy accessibility make it a go-to for specific searches like repairs, beauty products, recipes, and travel recommendations, enhancing user experience.
The authenticity of user-generated content on TikTok fosters trust among users, with many finding value in creators sharing experiences without expecting anything in return.
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