"U.S. Advertising Forecast Powered By Digital" predicts that almost 75% of total advertising will be digital by 2025, with local and national television advertising expected to shrink by 2% and 0.8% respectively
"We believe national TV will increasingly become a tale of haves and have-nots - those broadcast and cable networks that have a strong stable of sports, particularly the NFL, and news, especially in a Presidential election year, and those that don't," said the report.
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