Substack has introduced a $20 million "Creator Accelerator Fund" aimed at enticing TikTok creators and influencers to migrate their paid subscription audiences to its platform. The initiative promises to cover creators' revenue losses by ensuring they receive 100% of their previous income for the first year. Targeting US-based creators with a minimum of $2,000 in monthly recurring revenue on subscription services, Substack will provide tailored support through its Partnerships team to facilitate a successful transition. This move underscores Substack's commitment to expanding its creator network and solidifying its position in the media landscape.
Substack's "Creator Accelerator Fund" is designed to lure TikTok creators and influencers, offering them support to move their paid audiences to the platform.
The fund guarantees creators will receive 100% of their previous revenue for the first year, easing their transition to Substack.
Substack seeks US-based creators with at least $2,000 in monthly recurring revenue on subscription platforms to join its network.
The program not only provides funding but also pairs creators with a Substack Partnerships team member for personalized support and guidance.
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