Campaign Trail: Dollar Shave Club gets back to its disruptive roots
Briefly

from Retail Dive3 weeks ago
Dollar Shave Club's new campaign 'The Club' revives its original humorous and irreverent branding, aiming for an inclusive approach to men's grooming.
Retail Divehttps://www.retaildive.com/news/dollar-shave-club-disruptor-post-unilever-campaign-trail/737010/?utm_source=flipboard&utm_content=other
CEO Larry Bodner emphasizes that the brand is not about technicality, but about engaging self-expression in personal care, making grooming relatable.
Retail Divehttps://www.retaildive.com/news/dollar-shave-club-disruptor-post-unilever-campaign-trail/737010/?utm_source=flipboard&utm_content=other
Read at Retail Dive
#dollar-shave-club #marketing-campaign #humor #self-expression #inclusivity
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