Digital ad spend worldwide is expected to reach $48.15 billion by 2026, significantly increasing from $38.67 billion this year, highlighting a major growth trajectory in B2B advertising.
By 2026, B2B’s share of total digital ad spend is anticipated to rise slightly from 5.5% to 5.8%, indicating a steady but gradual increase in the sector.
In 2024, global B2B digital ad spend is forecasted to grow by 13.1%, illustrating the sector's robustness and the increasing importance of digital marketing strategies for B2B companies.
In the US, B2B companies are projected to spend $18.34 billion on digital advertising this year, reflecting a 14.9% year-on-year growth, signifying strong market dynamics.
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