BuzzFeed plans to launch a new social media platform designed to provide a counterbalance to algorithm-driven doomscrolling. Co-founder Jonah Peretti expressed discontent with existing platforms, which prioritize AI-generated engagement over user agency. The new platform aims to introduce joyful experiences that promote creative expression. Peretti critiques current platforms for using techniques that amplify stakes, urgency, and outrage, collectively referred to as "SNARF," which compromise genuine user experience. BuzzFeed aspires to create a space that challenges addiction to negative content and revives fun on the internet.
BuzzFeed's new social platform aims to be "an oasis from algorithm-driven doomscrolling" and promote playful creative expression, countering AI-driven negativity.
Jonah Peretti's vision is for the platform to give users agency rather than take it away, addressing growing dissatisfaction with existing social media.
Peretti criticizes current social platforms for prioritizing AI-generated content that elicits compulsive reactions, instead of fostering genuine human connection and creativity.
The new platform will focus on quirky and joyful experiences that aim to make the internet fun again, pushing back against algorithmic control.
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