Analyst Alicia Yap from Citi has maintained a Buy rating on Weibo, raising the price target to $12, driven by anticipated increases in advertising spending due to fiscal stimulus.
Weibo is projected to benefit from its social influence as brands ramp up advertising efforts during key sales events like the 11.11 Singles Day, aligned with recent economic policies.
The outlook for Weibo's revenue for 2025 and 2026 has been revised upwards by 3% and 5.3%, respectively, due to a favorable macroeconomic environment.
The anticipated increase in advertising budgets as a result of upcoming promotional periods, supported by stimulus measures, presents a promising landscape for Weibo's ad revenues.
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