Business owner's shock after seeing how much it costs to work with influencers: 'Wild, wild west'

Influencers' pricing varies widely, with some asking for exorbitant amounts for social media posts, leaving many small business owners in shock.

A bikini brand owner, Bowen, faced influencers charging $4,500-$82,000 for posts and videos, highlighting the significant disparity in influencer pricing models.

The unpredictability and excessive costs of working with influencers have left small business owners like Bowen struggling to keep their businesses afloat.

The staggering amounts requested by influencers reflect the significant income potential in the industry, contrasting with the financial challenges faced by small business owners like Bowen.

Read at Yahoo Finance