Building a personal brand, even if your employer doesn't want you to
Briefly

People see my posts, and I'm top of mind for them when an opportunity comes up... balance the requirements of a corporate job with what you want to communicate through your personal brand, you can become an ambassador for your workplace.
Not all companies view personal brands positively, some prefer employees to solely embody the corporate brand, not caring for individual uniqueness in social media posts.
Read at The Globe and Mail
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