"The Super Bowl is advertising's biggest moment, and our goal is to once again captivate our audience when the world is watching," Kyle Norrington, Chief Commercial Officer of Anheuser-Busch said.
The mystery man is a "new character to the Bud Light universe," but will be joined by other celebrities who have appeared in prior campaigns for the brand and Anheuser-Busch's other platforms, the company said.
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