In today's digital landscape, food and beverage brands must not only stand out but also effectively measure the impact of their advertising strategies to succeed.
69% of grocery sales are digitally influenced, showing a significant impact of online interactions on consumers' in-store purchasing decisions.
Despite the digital influence, 72% of shoppers still primarily buy groceries in-store, highlighting the importance of blending online and offline shopping experiences.
Consumers often use Amazon to discover products before shopping in-store, emphasizing the need for brands to enhance their 'phygital' advertising strategy.
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