The recent commission lawsuits have prompted a reevaluation of industry practices, leading agents to adopt more client-centric approaches with a heavy focus on demonstrating the value they bring to the transaction process.
Agents must alter their processes and marketing messages to be more transparent and add more value to the consumer, focusing on consumer-centric marketing and branding over agent-centric approaches.
Brian Icenhower, a 2023 Marketing Leader, emphasizes the need for agents to adjust their practices following a significant decline in the public perception of agents post-lawsuit settlement.
#real-estate-industry #commission-lawsuits #agent-transparency #client-centric-approaches #marketing-strategies
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