CoStar Group made a splash in its Super Bowl debut with four high-gloss commercials, buying up more airtime than Pepsi and Budweiser.
The advertising blitz is part of a planned yearlong campaign to establish CoStar's dominance over rival home-search sites.
The commercials featured celebrities such as Jeff Goldblum and Lil Wayne, creating minor havoc in residential communities while promoting CoStar's subsidiaries.