Brands push for apolitical influencers to avoid 'backlash' as U.S. presidential election looms
Briefly

from Digiday6 months ago
Brittany Bright emphasized that brands are increasingly hesitant to work with influencers who engage in political content, making brand safety a top priority during the election season.
Digidayhttps://digiday.com/marketing/brands-push-for-apolitical-influencers-to-avoid-backlash-as-u-s-presidential-election-looms/
Bright explained that brands demand strict adherence to quiet periods around campaigns, limiting any political content, which complicates negotiations for influencers.
Digidayhttps://digiday.com/marketing/brands-push-for-apolitical-influencers-to-avoid-backlash-as-u-s-presidential-election-looms/
DeAndre Brown's experience illustrates the pressure influencers face; after posting a picture with Kamala Harris, he lost a brand deal, showcasing the risk in political engagement.
Digidayhttps://digiday.com/marketing/brands-push-for-apolitical-influencers-to-avoid-backlash-as-u-s-presidential-election-looms/
Brittany indicated that confusion around what constitutes "political" content creates challenges for influencers, as they seek to avoid unintentional breaches of their contracts.
Digidayhttps://digiday.com/marketing/brands-push-for-apolitical-influencers-to-avoid-backlash-as-u-s-presidential-election-looms/
Read at Digiday
#influencer-marketing #political-content #brand-safety #contract-negotiation #social-media-influence
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