Brands Love Influencers (Until Politics Get Involved)
Briefly

Making sure the two don't mix - influencer and politics - has become a fraught exercise in the influencer industry. Marketing agencies pitch tools that grade brand safety, using AI to predict political content likelihood.
Captiv8 uses AI to analyze mentions of social media stars and grades them based on their posts. Viral Nation assesses creators' content for risk, including detecting weapons or protest signs.
Read at www.nytimes.com
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