Brands that overlook sound in their campaigns risk falling behind. Embracing a sound-first approach opens up new creative opportunities and helps futureproof your brand.
When BMW set out to make its 2019 EVs stand out, it faced a challenge: how to convey luxury without the roar of the engine. Enter Hans Zimmer.
Zimmer crafted a futuristic audio identity that brings these silent sports cars to life. The result is sonic textures enhancing both experience and safety.
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