"Marketers are constantly in this hot seat of sales, sales, sales, fast, fast, fast...When it comes to brand-building, awareness and the long-term, however, nobody cares - especially when times are so uncertain."
"Retailers are shortening the time they let you perform and demand a lot very quickly. So you need to sell more and when you need to sell more, performance gets the biggest chunk of money."
"TikTok is the only social media platform where you can see the impact of viral content and in-store or online sales - that has never happened before."
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