The traditional media operating model is broken, demanding more money, time, and resources as brands scale. Outdated metrics like CPMs and CTRs can hinder efficiency, while media fragmentation makes finding the right metrics tricky.
Digital media standardization can make practices, formats, and metrics consistent across platforms. Aligning strategies and promoting transparency can make it easier to adapt automated tools, improving data accuracy and campaign performance.
#media-operating-model #digital-media-standardization #incrementality #campaign-performance #transparency
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