Boost Mobile consolidates prepaid and postpaid services under one brand with a new visual identity and a comedic ad campaign to emphasize value and simplicity.
Boost Mobile, now independent after being sold off from Sprint, aims to challenge its former parent and rivals with a simplified digital purchasing experience and new price plans.
Boost Mobile's new strategy includes emphasizing simplicity, flexibility, and value with a simplified price model offering four unlimited 5G plans starting at $25 and a 30-day money-back guarantee for new switchers.
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