"Like any other feed, you can choose to pin these or not," the company said in its post. "Bluesky is yours to customize." This emphasizes user control and customization over video content.
"We had to get in on the video action too," said Bluesky with the launch of customizable feeds for videos. This highlights the competitive landscape and need for innovation.
Bluesky also gave a shout-out to AT Protocol developers - the decentralized protocol that Bluesky relies on - who are using it to build video-only TikTok alternatives like Tik.Blue, Skylight.Social, and Bluescreen.Blue.
"From there, you can explore a personalized feed of recommended videos reflecting the real-time nature of X across sports, entertainment, news and more," X said in its announcement.
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