With the explosion in customer data - first-party data - across a number of channels, manual approaches to marketing are no longer feasible...Blueshift drives the next level of personalized engagement across channels by using AI-based decisioning.
Personalization is easier said than done, however. Per Gartner, in 2021, 63% of marketers said that they were struggling with ad personalization tech. Chittoor pitches Blueshift - and its GenAI suite - as the solution.
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