"Elizabeth brings exactly the kind of experience we need as we build Blink49's Brand Studio. She has a proven track record of creating smart partnerships, navigating the media landscape, and developing programs that connect brand ambition with culturally impactful, premium storytelling."
"Audiences are discovering content in new ways, fundamentally changing the relationship between entertainment, talent, and brands. This shift creates an opportunity to develop premium storytelling for brands that is both accessible and scalable."
Blink49 Studios is expanding its brand studio by hiring Elizabeth Firth as Senior VP, Partnerships & Commercial Strategy, and Melissa Lacks as Senior Director, Sales, Brand. Firth, previously with Influential, will focus on brand-funded entertainment initiatives. She has extensive experience with major brands and is expected to enhance Blink49's offerings. Puchalsky emphasizes Firth's expertise in creating impactful partnerships. Lacks, formerly at Moonbug Entertainment, brings experience in media campaigns for notable clients, contributing to the studio's growth strategy.
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