"At BLK, we encourage all of our members, not just Black women, to amplify their unique brilliance. Our message is clear: be bold and unapologetically Black. Shed the filters, forget the stereotypes and let the world experience the true you."
Users who actively participate in the pledge will receive a distinctive #RealNotPerfect badge, symbolizing their unwavering dedication. At press-time, the brand reports that over 8,000 people have signed the pledge.
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