The impact of social media is significant, as about one in five Americans regularly receive news from influencers, with a higher rate among those under 30.
Creators have now become a crucial part of political culture, adapting strategies to engage audiences via platforms like TikTok and long-form podcasts.
Natalie Silverstein emphasized that podcasters represent mass audiences, a shift away from traditional broadcast media's reach across various demographics.
The increasing reliance on influencers in political campaigns raises questions about authenticity and alignment with audiences, as many influencers lack journalism experience.
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