Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story
Briefly

Many are testing alternatives and prioritizing work with influencers who have sizable followings on multiple social media platforms.
"I'm not the kind of marketer who wants to put all their eggs in one basket anyway," said Jeremy Lowenstein, chief marketing officer for the makeup brand Milani Cosmetics.
Read at WSOC TV
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