Big Advertising just got bigger with Omnicom's Interpublic merger
Briefly

"Through this combination, we are poised to accelerate innovation and harness the significant opportunities created by new technologies in this era of exponential change. Now is the perfect time to bring together our technologies, capabilities, talent and geographic footprints to bring clients superior, data-driven outcomes."
"The transaction is expected to generate $750 million in annual cost synergies and increase adjusted earnings per share for both Omnicom and Interpublic shareholders."
"On the surface, the proposed merger appears to be a natural extension of what ad holding companies have been doing for decades...the goal is to be a one-stop shop for the world's largest marketers."
"The model has created bloat, turf wars, an emphasis on media buying over creative, while also putting the needs of Wall Street investors over great work."
Read at Fast Company
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