"It's not merely an expansion; it's the largest [one] FromSoftware ever crafted, transcending the traditional scope of downloadable content. Recognizing the significance of this release, we've approached the marketing of this expansion with the same vigor and commitment as we would for a brand-new title" - Anthony Macare
"The marketing campaign was as ambitious as it was well-funded: it had to match the expansion's quality and reflect its scale as a major expansion rather than a commonplace DLC."
"Fans can't wait to get their hands on the expansions of their favorite games, which certainly makes the promotion task easier. But it's not as simple as it seems, as new challenges may arise instead, such as meeting fans' expectations, maintaining cohesion, and attracting new audiences."
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