With growing fatigue over social media algorithms and their pressures, creatives are reconsidering their primary marketing methods. The article argues for building an independent website to showcase one's work, as it offers control and professionalism over branding. It suggests that a personal website is a crucial marketing tool for 2025, providing the freedom to present portfolios, insights, and a professional identity that cannot be stifled by social media's limitations. Additionally, the article encourages networking in personal and virtual spaces to bolster connections.
Lacking the will to post on the increasing number of social networks, let alone keep up with what other people are doing?
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