"Sports betting is one of the most competitive and rapidly evolving industries in the marketing world. BetMGM is a brand with incredible momentum, backed by a team that is redefining how we engage and entertain audiences. I look forward to pushing the boundaries of creativity and innovation to not only attract new audiences but enhance the experience for our loyal players to even greater heights."
Hurbis is expected to use his experience with consumer engagement, digital advertising, partnership development and experiential marketing to spearhead 'big-impact initiatives' for the company, which was founded in 2018 shortly after a U.S. Supreme Court decision opened the floodgates for a legal sports betting industry.
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