Adida shares insights into the seismic shifts reshaping beauty and health industries, highlighting the enduring power of great brands, digital media explosion, and data-driven marketing.
Adida delves into China's digital ecosystem showcasing platforms like WeChat, emphasizing how it sets the innovation pace in commerce, applicable to global trends.
Adida discusses the 'desire economy,' focusing on how luxury brands succeed by creating products consumers deeply desire, reshaping consumer engagement and marketing funnels.
Influencers' pivotal role in purchasing decisions is explored, with Adida offering insights on leveraging this landscape for brands to build lasting audience connections.
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