When viewed together, the campaigns provide a compelling showcase for the latest trends in OOH and clear routes for brands looking to tap into the growing potential of the channel in 2024 and beyond.
The OOH sector is clearly in good shape. UK trade body Outsmart reported recently that OOH revenue rose by 13% during the third quarter of 2023. This was reflected in full-year growth of 8.7% in 2023, with a forecast of a further 7.3% OOH spend increase in 2024, according to the Advertising Association/Warc.
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