Digital commerce in beauty is less profitable than expected, leading to struggle for e-tailers to maintain market share amid luxury market softening and economic uncertainties. Top executive changes add to operational instability.
Major e-tailers like Net-A-Porter and Farfetch have reduced beauty brand selections or shut down beauty operations due to financial challenges. Even beauty pure players are experiencing difficulties, with THG's beauty division showing flat order values and a decline in revenue.
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