In 2024 alone, I've addressed last year's sales decline, continued hurdles, and the hassle of changing fulfillment providers. We've overcome many operational setbacks.
Our 2024 Black Friday and Cyber Monday campaigns didn't meet expectations. The missed product launch made a noticeable dent, even though sales weren't down.
We considered a subscription-based discount but decided against it due to concerns about sending the wrong message to customers and the potential complexity of managing it.
Cyber Monday was our best revenue day since Black Friday 2023 despite delays in launching new products, illustrating resilience in adapting our marketing strategies.
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