Banking thought leadership: Five questions to ask yourself before you start

Without an active voice, banks risk losing stakeholder trust and profitability, as they face growing fintech threats and changing consumer habits, necessitating more investment in thought leadership.

Thought leadership differs from marketing: it does not promote a product or service but instead showcases the expertise of executives, thereby enhancing a bank’s credibility and visibility.

To maximize success in thought leadership, banking executives must offer timely and provocative insights, aiming to educate stakeholders rather than using content for self-promotion.

Success in banking thought leadership requires executives to adjust their platforms depending on the target audience, ensuring that their insights reach the appropriate demographic effectively.

Read at Business Matters