Axe Throws down the gauntlet with 'The Haters Upset: Axe vs Tom Ford'

The campaign pits the newest addition to Axe's Fine Fragrance Collection, Lynx Black Vanilla, against Tom Ford's Tobacco Black Vanille.

The brand previously placed a mysterious scented billboard to tease passers-by with a playful challenge: does it smell better than a £200 fragrance?

Read at The Drum