"Audio advertising has gained immense popularity worldwide and serves as a vital opportunity for Australian brands to penetrate international markets and access diverse audiences at scale." - Kym Treasure, Founder & CEO of Audacia Audio.
"Throughout Australia, more than 23% of consumers communicate in a language other than English at home. Multicultural targeting is a growing and significant demographic that all brands must take into account." - Kym Treasure, Founder & CEO of Audacia Audio.
"Relevant changes within in-language content is required to reach and communicate effectively with growing multicultural populations of Australia - with the growth coming from Gen Z and young families." - Santosh Murthy, Managing Director of Identity Communications.
"Audio, through radio has been a penchant for multicultural Australia over the decades and we are excited to explore how digital audio can extend this to age groups for both Government and corporate campaigns." - Santosh Murthy, Managing Director of Identity Communications.
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