The CRA Audio ID will revolutionize the marketing landscape by simplifying digital audio purchases across major Australian broadcasters like ARN, Nine, Nova, and Southern Cross Austereo. Designed for enhanced targeting and campaign optimization, this new ID reflects the booming digital audio market, where listener consumption is surging yet revenue growth lags. CEO Lizzie Young highlights the potential to better match audience sizes with ad revenues, emphasizing the need for innovative solutions that enhance the buying process while considering privacy and efficiency. The launch is slated for June, with podcasting capabilities to follow.
We are in the midst of a digital audio boom across the Australian market.
This unified digital audio ID will make it easier for advertisers to achieve a more seamless buy.
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