The 2024 German Youth word of the year, 'aura,' signifies a positive expression of coolness and moral behavior, reflecting how Generation Z and Generation Alpha view social interaction.
'Your aura is the sum of your aura points,' explains TikTok slang educator Mr. Lindsay, emphasizing the idea that one's energy influences social perceptions and interactions.
The contemporary usage of 'aura' gained popularity following a 2020 article in The New York Times about footballer Virgil Van Dijk, illustrating how words can transcend contexts.
'Talahon' is embraced by young people of color on social media, but can also be used derogatorily by certain groups, showcasing the complex dynamics of cultural appropriations.
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