Augmented reality entices brands with endless off-package marketing space
Briefly

While virtual reality creates comprehensive environments that make the real world disappear, AR often interacts with someone's surroundings or at least lets the digital and authentic be seen simultaneously.
Customers now expect that a scanned code will tell them more information about the product. Software for AR experiences is shifting to integrate into phone web browsers, avoiding the need to download separate apps.
Read at Packaging Dive
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