"As we continue our exciting growth, it's important to build our leadership team with a driver who understands what it takes to be successful in Europe, and Pierce is the perfect person for this role," said Audigent co-founder and CEO Drew Stein. "He has been a pioneer in the practice of curation and data application in the EMEA market... His experience and relationships are important as we accelerate our global business."
Cook-Anderson brings invaluable programmatic experience and go-to-market insight for the region. He arrives at Audigent from Equativ, where he most recently served as managing director, Northern Europe. During his five-year stint at Equativ, Cook-Anderson launched the company's UK business and was directly involved in its curation platform.
"Audigent has tapped into a unique but profound demand from ad buyers who are seeking innovative and effective data solutions to optimize their campaigns across the diverse European markets" according to industry analysts.
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