Stephanie Layser from Amazon Web Services emphasized the challenges of working with Google, stating, "it's impossible to negotiate with Google," highlighting frustrations within the ad tech ecosystem.
Eisar Lipkovitz, former VP of Engineering at Google, articulated the inherent conflict of interest within Google's structure, comparing it to "Goldman owning the stock exchange," stressing concerns about fair competition.
The discussions at the ATS London event demonstrated a critical need for industry members to navigate significant challenges such as Google's market dominance and retail media strategies in the evolving landscape.
Panel discussions included strategies for enhancing CTV and the role of publishers in the current curation revolution, indicating a push for industry adaptation and re-evaluation of power dynamics.
[
Collection
]
[
|
...
]