Overall, the brands of investment firms suffered in 2023, with scores 25% lower than in 2022. Only 25% of brands had positive momentum, reflecting the challenges in the asset management industry.
Media sentiment in the industry decreased by 31% year-over-year, indicating a negative narrative surrounding asset managers. Factors such as poor performance, shrinking revenue, and navigating ESG and political issues contribute to the challenges in creating desired brand profiles.
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