Topshop.com is set to relaunch within six months after Heartland's acquisition of a 75% stake. This follows ASOS’s previously failed standalone site attempt.
The joint venture aims to expand Topshop and Topman's reach through selected wholesale partners globally while maintaining ASOS's rights to sell the brands online.
Anders Holch Povlsen expressed strong confidence in the joint venture, emphasizing the intention to enhance market access and capital efficiency for ASOS.
Lise Kaae highlighted the joint venture's goal to blend Topshop and Topman's heritage with modern retail strategies, focusing on a global customer base.
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