The UK's Advertising Standards Authority has banned Sky and Nike ads for misleading 'dark pattern' advertising tactics that didn't clearly inform consumers about important conditions.
Sky's Now TV ad led consumers to believe in a free trial without adequately disclosing that it would renew automatically, violating transparency standards.
Nike's ad misled consumers by promoting children's shoes at a low price without making it clear that the size and pricing was limited to that demographic.
TikTok has introduced Search Ads Campaign to allow advertisers to target ads based on current user search terms, enhancing ad relevance and engagement.
#advertising-standards-authority #misleading-advertising #consumer-protection #tiktok-ads-campaign #digital-advertising
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