"We're already seeing a massive uptick this year compared to 2020 at the national level," said Sarah Levitt, senior director of marketing at Operative.
According to MediaRadar data shared with Digiday, the dueling presidential campaigns and their respective allies had already spent $385 million as of Aug. 8 this year, and have scheduled a further $322 million in ad buys.
The benefits are being seen across categories. Revenues at The Washington Post are up, for example. The week President Joe Biden stepped aside from the race, The Post recorded its best commercial week of the year.
Jason Taylor, chief sales officer at Gannett, mentioned that "There's a return to us in political buying now," suggesting a resurgence in political ad spending across various media.
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